WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

GILLETTE FOOTBALL CLUB

 

Gillette wanted an entertainment channel that connected the brand with their global consumer's main passion: football.

 

THE IDEA

Gillette is arguably the best in its category, so has the right to deliver the best in football... the Best a Fan Can Get!

 

The best videos, stats, gaming, branded content, fan celebrations....and of course, the best way to style yourself like your footballing heroes.

 

We worked with YouTube, football statistics platform (Sqawka) and I Am Playr gaming to create a groundbreaking YouTube channel that had everything a football fan would need.

 

A first-of-its-kind curation system let each fan personalise his channel and rate each bit of content so only the best would float to the top.

 


 

DMail

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
HOME    |    LINKEDIN    |    CONTACT