WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

WHO MAGAZINE

 

WHO magazine wanted to increase readership in their 30-something female target group.

The magazine covers more than just sensationalised stories of celebs, including real stories from real people as well.

We wanted to attract peer group leaders, who like to have the social currency of pop knowledge.

 

THE IDEA

We created a a single-minded campaign:

If you read WHO, you will know every side of the people it features.

 

We developed a visual collage that showed the different sides of celebrities .... always including more than one aspect of their personality.

 

The campaign was integrated with TV, Outdoor (across Australia), banners and print.

 

 

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My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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