WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

BREAK IN TO THE SOCCEROOS TRAINING CAMP

 

On the run up to the 2010 FIFA World Cup, Optus were launching a TV campaign that featured a secret training camp where the Socceroos trained with wild animals.

 

We had to drive 100,000 subscriptions to Optus' free live World Cup streaming service on mobiles.

 

 

THE IDEA

Break into the Secret Training Camp online and score official Socceroos Merchandise for real.

 

We also added a proactive outdoor idea to the brief.

 

The campaign generated 150% more than the target 100K subscriptions.

 

  • The experience won an ADMA Bronze

 

 

 

outdoor

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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