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matt_weston

THE FAMILY COMMUNICATION GURUS

 

Optus were launching customised phone and internet plans for families.

They wanted to communicate this to families via the O-Team, Optus' loveable group of animals.

 

A decent phone and broadband plan meant lower bills, less buffering and better family communication.

 

The Optus animals became the Communication Gurus, a slightly goofy team whose quest was to find the answers to family communication.

 

The campaign included TV, print, online and outdoor. It resulted in a 50% brand recall on TV (a 10% increase).

 

 

 

 

 

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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