WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

THIS IS MY DRIVE

MINI wanted a C4 TV campaign to broaden the appeal of their two latest 'partners in passion' models.

 

The MINI Clubman is the stylish choice for the ‘modern rebel’ and the MINI Countryman, a rugged SUV for those who 'come alive in the outdoors'.

 

 

THE IDEA

We found C4 TV personalities whose passions aligned with each vehicle and were also an unexpected twist on what they were known for.


Architectural presenter Charlie Luxton revealed his hidden passion for blowtorching the hell out of stylish cast-iron lamps with the MINI Clubman.


Pretty boy presenter Rick Edwards, revealed his hidden passion of open river swimming with the MINI Countryman.


Unfortunately we made Rick do so many takes in the freezing water that he got hypothermia, but a tinfoil blanket saved him (and his quiff).

 

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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