WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

SHELL V-POWER:
MASTER PERFORMERS

Shell challenged us to communicate the new performance and efficiency benefits of its premium Shell V-Power fuel, to drivers across the globe.  

Putting all the macho performance driving ads of yesteryear aside, our strategy focused on 'the pursuit of being the best'.


Our idea was to find master performers: those who had perfected their discipline, whether it be a sport, artform or anything else.

We found two perfect influencers: Olympic gymnast Brinn Bevan, and ballet dancer Kylie Shea Lewallen. Both with a considerable social following.

Each film features graphics that follow the performer's motion, communicating how they feel as they move, and how different aspects of performance and efficiency are crucial in mastering their skill.

 

And all for a production budget of just over £100K.

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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