WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

20TH CENTURY FOX :
PI'S EPIC JOURNEY

 

20th Century Fox wanted an online experience to launch Life of Pi on Blu-Ray.

 

The film had won multiple Oscars for VFX, and the DVD featured all its makings.

 

 

Our idea was to take the user on a journey that 'reconstructs' the film from its inception, through concept art, then finished scenes. Four years of film production unfold before the viewer's eyes.

 


  • Over 4 million visitors
  • Visitor time over 4 mins
  • One Show Interactive Merit
  • Key Art Awards Gold for Digital
  • FWA site of the day
  • AWWWARDS site of day
  • W3 Awards Silver


 

Tablet

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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