WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

20TH CENTURY FOX :
PI'S EPIC JOURNEY

CLICK TO VISIT SITE

 

 

20th Century Fox wanted an online experience to launch Life of Pi on Blu-Ray.

 

The product featured exclusive behind-the-scenes footage of a film that won multiple Oscars for VFX.

 

 

THE IDEA

To take the user on a journey that 'reconstructs' the film from its inception, concept art and through to finished scenes.

 

Four years of film production would build layer after layer in front of the viewer's eyes.

 

 

HOW WE DID IT

I scripted the entire experience and worked with an art director, designer and a developer to create the experience.

 

As the user navigates, scenes build up from skeleton 3D models, proprietary sketches, green screens and CGI.

 

Behind-the-scenes facts animate in as infographics.

 

 

THE RESULTS

With over 3.7 million visitors and an average user time of 4.00 minutes.


 

Life of Pi

 

Tablet

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
HOME    |    LINKEDIN    |    CONTACT