20TH CENTURY FOX :
PI'S EPIC JOURNEY
20th Century Fox wanted an online experience to launch Life of Pi on Blu-Ray.
The product featured exclusive behind-the-scenes footage of a film that won multiple Oscars for VFX.
To take the user on a journey that 'reconstructs' the film from its inception, concept art and through to finished scenes.
Four years of film production would build layer after layer in front of the viewer's eyes.
HOW WE DID IT
I scripted the entire experience and worked with an art director, designer and a developer to create the experience.
As the user navigates, scenes build up from skeleton 3D models, proprietary sketches, green screens and CGI.
Behind-the-scenes facts animate in as infographics.
With over 3.7 million visitors and an average user time of 4.00 minutes.