WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

 

SFU1

 

 

SFU3

 

 

 

SCUDERIA FERRARI UNCOVERED

Click to launch the experience

 

Shell has been technical partner to Scuderia Ferrari for 60 years. They had the kind of access to Ferrari's secretive F1 garage that fans would kill for.

 

THE IDEA

We would give fans an all-access pass to Ferrari's pit garage and let them discover Shell's integral role in the F1 team's success.

 

You can access the experience on any device and take a 360 degree virtual walkthrough of every part of the garage and discover exclusive content within its interactive hotspots.

 

The project involved a special photoshoot at the Bahrain GP, and film shoots with Sebastian Vettel on the Maranello test track.

 

 

RESULTS

 

1 MILLION+ VISITORS IN 3 MONTHS
250% MORE TRAFFIC THAN FERRARI'S SITE
51 MILLION SOCIAL IMPRESSIONS
61 MILLION PR IMPRESSIONS

• FWA Site of the day

• FWA Mobile site of the day

• The Drum MOMA interactive winner and double finalist

• The Drum DADI double finalist

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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