SCUDERIA FERRARI UNCOVERED
Shell has been technical partner to Scuderia Ferrari for 60 years. They had the kind of access to Ferrari's secretive F1 garage that fans would kill for.
We would give fans an all-access pass to Ferrari's pit garage and let them discover Shell's integral role in the F1 team's success.
You can access the experience on any device and take a 360 degree virtual walkthrough of every part of the garage and discover exclusive content within its interactive hotspots.
The project involved a special photoshoot at the Bahrain GP, and film shoots with Sebastian Vettel on the Maranello test track.
1 MILLION+ VISITORS IN 3 MONTHS
250% MORE TRAFFIC THAN FERRARI'S SITE
51 MILLION SOCIAL IMPRESSIONS
61 MILLION PR IMPRESSIONS
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