WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

DIRTY DOG EYEWEAR

 

This was a proactive idea for Dirty Dog Eyewear.

 

Dirty Dog sunglasses are tough-wearing and 99% UV resistant making them

a reliable choice for active young men who need to keep their eyes safe from sun damage in active situations.

 

THE IDEA

If you don’t wear this brand of eyewear, you are messing with the safety of your eyes.

 

Simple print executions for young-focused surf mags.

 

Special thanks to the very-talented photographer Janyon.

ddog1

 

ddog2

 

dirtydog3

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
HOME    |    LINKEDIN    |    CONTACT