WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

SOLARPLICITY :
NAN'S GOT THE POWER

You see it on the news every winter in the UK. Reports about elderly people, suffering through the cold because they can’t afford to pay their energy bills.


So when Solarplicity came to us for a campaign where they would donate 1m kWh to hundreds of fuel poor homes over winter, we knew exactly who we wanted to front it.


UK Nans.


We created three social films where our lovely nans took on various internet challenges to get people to ‘like or share’ their video. For every 100 likes, Solarplicity gave away free energy for a lifetime to a fuel poor elderly household.


We smashed our targets. 50,000 likes in the first week and 2 million views.


Solarplicity are busy installing a lot of solar panels, so watch this space for the wrap up film!

 

 



 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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