Eight million British people rely on cash in various ways.
Post Office put a pitch out for an agency to come up with a campaign that would put pressure on the government to legislate for access to cash.
Our “For those we need the most” strategy won the pitch, highlighting six vulnerable groups of people at the centre of the cash debate.
To say the work was integrated is an understatement. Our ideas and activations spanned film, outdoor, social, digital, PR and public affairs.
Surveys off the back of the campaign have had an amazing response and we’ve had press engagement across the country including the BBC.