PI'S EPIC JOURNEY

 

20th Century Fox wanted an online experience to launch Life of Pi on Blu-Ray.

 

The film had won multiple Oscars for VFX, and the DVD featured all its makings.

 

 

Our idea was to take the user on a journey that 'reconstructs' the film from its inception, through concept art, then finished scenes. Four years of film production unfold before the viewer's eyes.

 

• Over 4 million visitors
• Visitor time over 4 mins
• One Show Interactive Merit
• Key Art Awards Gold for Digital
• FWA site of the day
• AWWWARDS site of day
• W3 Awards Silver