I was briefed to create a social campaign for Disney Infinity, an open world game with "Infinite Possibilities, Endless Fun".
The game's gadgets were a real talking point for fans online. So my idea was to let them vote on which one we actually brought to life.
The winning gadget 'TP Launcher' was made and taken on tour for the game launch.
With no media spend, we got over half a million impressions on YouTube and Facebook.
But the highlight was seeing the client shriek with laughter as she fired toilet paper over our office.