THE UNBANNABLE AD

What do you do when you can't use a sex toy? You get creative.

We weren't allowed to show Lovehoney's toys in outdoor because of advertising rules, so we decided to show the very things people use instead of them, thanks to some consumer research across Europe on the most popular substitutes.

Our unbannable ad was launched in outdoor all over the UK and in Europe.

A perfectly cheeky 🍑 idea for Lovehoney's mission of normalising sexual wellness conversations, well received in press and made Ad of the Day by the Drum.