"SNOW TIME TO ARGUE" with MOONPIG

 

Christmas. A time typically for people to come together and share the love, spread festive cheer, and joy right? Wrong - as our research found out, that almost half of the nation is not on speaking terms.

 

My idea was to create lookalikes for celebs who currently had beef, for a campaign about clearing the air between loved ones.

 

We utilised Moonpig's new AI Smart Text tool to offer customers bespoke cards for them to put their clear-the-air messages on.

 

So whether it’s Kim to Kourtney or Harry to Wills addressing fallouts with your siblings, to squabbles between friends like Rebekah & Colleen, there’s a Christmas card for every kind of relationship.