You see it on the news every winter in the UK. Reports about elderly people, suffering through the cold because they can’t afford to pay their energy bills.
So when Solarplicity came to us for a campaign where they would donate 1m kWh to hundreds of fuel poor homes over winter, we knew exactly who we wanted to front it.
We created three social films where our lovely nans took on various internet challenges to get people to ‘like or share’ their video. For every 100 likes, Solarplicity gave away free energy for a lifetime to a fuel poor elderly household.
We smashed our targets: