Overstock.com were facing an identity crisis - people were assuming they just sold overstock items when really they sell quality products for your home.
Getting judged on your name sucks, so that became my idea.
I created scenarios where everyday people were getting judged on their names and had fun writing ridiculous names like Cynthia McFaceCheese and Jeramiah Pillockwaffle.
Then, as this was a freelance job, I sent all my scripts off, and hoped some would get made. They did!
• The ads ran on national TV (US)
• 4 million views across YouTube
• High direct response
• Out-performed competitor creative in sentimental metrics (whatever that means)
• Improved purchasing consideration