STAYING AHEAD SERIES

Shell were launching their V-Power Nitro+ performance fuels under the new positioning "Stay ahead of threats to engine performance".

 

Our idea was to find exceptional drivers whose work relies on their vehicle's performance to such a degree that staying ahead of engine threats makes the difference between life and death.

 

We shot the films on location in Vancouver with award-winning Director and DoP Ivan Bird.

 

An online destination allowed users to watch videos then switch to inside a CGI engine during each drive.