SHOW YOUR STRIPES

(TGI)Fridays is the land of the free spirit - a place that lets you celebrate who you really are, with a cocktail in hand.

I worked on a rebrand and relaunch campaign that celebrates and empowers people being unashamedly open about who they are, with their particular stripes on show.

The creative evolves the Fridays stripes from a symbol of heritage, into a more modern symbol of liberation and expression.