HAZY DAY TINY PINTS

Greene King wanted a PR and social campaign to launch their new fruity Hazy Day IPA to young punters all over the UK during Summer. We worked out that brits tend to change their drinks with the seasons, but that people tend not to ask for tasters.

The survey we did proved it. 70% of Brits have never asked for a sample before they buy a pint. So, we created the UK’s tiniest ‘pint’ glass, a nod to the long-standing tradition of beer tasters.