TGI Friday's empowers you to "Come As You Are", being your true authentic self. So on Valentine's we created a campaign that tackled the lack of authenticity in dating.
We adapted a piece of biometric tech to create a lie detector that measures brain activity, then invited Love Island alumni Alex and Olivia Bowen to complete our "True Love Detector". The campaign did really well thanks to Alex's original Love Island lie detector fail, and our efforts to publicly give him another chance.
The campaign got a 254 million combined reach across broadcast, radio, social and press and was picked up by PR Week 'Campaigns We Liked'.