I was born in a nice little English village in Hertfordshire. We had a fete once a year and a nice shop with shoulder-padded jumpers for old ladies.

 

I've been a creative in the advertising industry since 2006. Before that I worked as a digital designer.

 

I travelled to Sydney on a world trip (via SE Asia) where I studied advertising at Award School, graduating in the top 30 and discovering my love for copywriting.

 

I got a creative position at DRAFT FCB Sydney (clients WHO Magazine, Greenpeace, Oreo) and worked there for a year.

 

I then moved to M&C Saatchi Sydney to work on digital, print, outdoor, radio and TV. Clients include Qantas, Optus, Nestle, ING, Woolworths, EMI, Moccona and Westfield.

I migrated to an integrated/digital role in M&C Mark, winning extra Nestle business with a proactive digital idea. I wrote for the Mark Blog. I also tutored Award School students in integrated and digital thinking.

 

I moved to SOAP Creative as their senior writer in Feb 2011. SOAP's clients include Lynx, Unilever and Warner Brothers. Content writing, concepting, big ideas and strategic thinking.

 

I then moved across the world to France for a role as International Creative Leader at Proximity BBDO Paris. Here I have worked on Gillette, Kraft clients Oreo and Mikado, Philadelphia and Tassimo. At Proximity I have been responsible for Creative Direction over 4 teams and 4 webdesigner, worked on strategy and big ideas, presentations to international clients. I have worked on large eCRM projects, digital campaigns and new media pitches.

 

I also have intermediate level ofconversational French!

 

I absolutely adore writing funny scripts and love radio. I have a solid digital and TTL background and integrated thinking is one of my strengths.

 

So that's me. Download my CV for more details.

 

Give me an email and lets talk. I know I could do some lovely work for you.

 

 

 

SOMETHING I WAFFLED ABOUT ONCE

I did a presentation on my favourite things about digital at Proximity BBDO Paris. Below you can download a pdf...