I was born in a nice little English village in Hertfordshire. We had a fete once a year and a nice shop with shoulder-padded jumpers for old ladies.

 

I've been a creative in the advertising industry since 2006. Before that I worked as a digital designer.

 

I travelled to Sydney on a world trip (via SE Asia) where I worked in a boutique advertising agency while undertaking Award School, graduating in the top 30 and discovering my love for copywriting.

 

I got a creative position at DRAFT FCB Sydney (clients WHO Magazine, Greenpeace, Oreo) and worked there for a year.

 

I then moved to M&C Saatchi Sydney to work on digital, print, outdoor, radio and TV. Clients include Qantas, Optus, Nestle, ING, Woolworths, EMI, Moccona and Westfield.

I migrated to an integrated/digital role in M&C Mark, winning extra Nestle business with a proactive digital idea. I wrote for the Mark Blog. I also tutored Award School students in integrated and digital thinking.

 

I moved to SOAP Creative as their senior writer in Feb 2011. SOAP's clients include Lynx, Unilever and Warner Brothers. Content writing, concepting, big integrated ideas and strategic thinking are all part of my work at SOAP where I collaborate on a daily basis with all kinds of uber smart developer/designer/producer specialists.

 

I absolutely adore writing funny scripts and love radio. I have a solid digital and TTL background and integrated thinking is one of my strengths.

 

So that's me. Download my CV for more details.

 

Give me an email and lets talk. I know I could do some lovely work for you.

 

 

 

DOWNLOAD MY TALK ON CREATIVE IN DIGITAL

I did a talk on my favourite things about digital to those I work with at Proximity BBDO Paris. Below you can download a pdf of my talk.