WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

WICKES BUY NOW
DO IT LATER SALE

 

It's a sad fact that Millions of Britons spend Easter holiday weekend DIYing, with only half actually finishing their project.

 

However, Wickes are all about ‘doing things right’, so we thought it was about time they told Britons to ‘do Easter right’ ... by telling them not to DIY at all.

 

Our Wickes Buy Now Do It Later Sale launched on Channel 4 over Easter weekend with an ad break takeover featuring comedian Dom Joly who responded to the ads around our “sale”.
In bespoke, interstitial 5 second ads he suggested non-DIY things the viewer should do, relating to the previous ad.

 

The ads smashed their targets:
Wickes ended up with their highest ever weekend of sales - and a 250% increase in foot traffic in-store.

 

WORK

 

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
HOME    |    LINKEDIN    |    CONTACT