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20TH CENTURY FOX :
PI'S EPIC JOURNEY

 

20th Century Fox wanted an online experience to launch Life of Pi on Blu-Ray.

 

The film had won multiple Oscars for VFX, and the DVD featured all its makings.

 

 

Our idea was to take the user on a journey that 'reconstructs' the film from its inception, through concept art, then finished scenes. Four years of film production unfold before the viewer's eyes.

 


 

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