KEEP CALM AND DRIVE ON

Churchill's brand is all about keeping you chill throughout life's "great leaps". After some research I found that once people passed their test, their sudden transition to driving alone meant that any insecurities they had were magnified and the first few drives were very stressful.

My idea was to find the UK's most calming celebrity who would be a co-pilot for nervous new drivers. Enter Martine McCutcheon.

We gave new drivers challenges to overcome their specific driving anxiety, with Martine in the passenger seat. Our very chill celeb did her job perfectly and the videos smashed it with press and on social.