WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

DISNEY INFINITY GADGETORIUM

 

Disney Infinity is a game that mixes weird gadgets, various Disney characters and worlds with:
"Infinite Possibilities, Endless Fun".

 

I was briefed to create an activation that drove traffic to Infinity's social pages.

 

 

THE IDEA

The game's gadgets were a real talking point for fans online.


So we decided to let fans vote which one we actually brought to life.

 

Infomercials for the gadgets lead to 'The Gadgetorium' on Facebook where people could vote for their favourite gadget .

 

The winning gadget 'TP Launcher' was made and taken on tour for the game launch.

 

 

THE RESULTS

Over 250,000 impressions across YouTube and Facebook and a fair amount of PR activity around this atypical social game launch.

 

 

 

 

 

 

TP Launcher design, build and testing...

 

 

 

 

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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