I was briefed to create a social campaign for Disney Infinity, a game that mixes weird gadgets, various Disney characters and worlds under the positioning "Infinite Possibilities, Endless Fun".
The game's gadgets were a real talking point for fans online. So we decided to let fans vote which one we actually brought to life.
Infomercials for the gadgets lead to 'The Gadgetorium' on Facebook where people could vote for their favourite gadget .
The winning gadget 'TP Launcher' was made and taken on tour for the game launch.
With no media spend, we got over 500,000 impressions on YouTube and Facebook. Not bad for a toilet paper launcher.