DISNEY INFINITY GADGETORIUM
Disney Infinity is a game that mixes weird gadgets, various Disney characters and worlds with:
"Infinite Possibilities, Endless Fun".
I was briefed to create an activation that drove traffic to Infinity's social pages.
The game's gadgets were a real talking point for fans online.
So we decided to let fans vote which one we actually brought to life.
Infomercials for the gadgets lead to 'The Gadgetorium' on Facebook where people could vote for their favourite gadget .
The winning gadget 'TP Launcher' was made and taken on tour for the game launch.
THE RESULTSOver 250,000 impressions across YouTube and Facebook and a fair amount of PR activity around this atypical social game launch.
TP Launcher design, build and testing...