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MATT WESTON * CREATIVE
SAMSUNG MR KNOWITALL

 

Samsung were launching their new phone's Social Hub – a service that integrates all your social networks into one place.

 

Our idea was Mr Knowitall - a guy who uses the product to know everything about everybody in his social circle.

 

You could add your own Facebook friends into the video and follow an interactive social media timeline that narrated the backstory.

 

Over 200,000 visitors to the campaign in Australia and thousands more abroad.

 

 

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