WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

Samsung
Mr Knowitall

 

Samsung were launching their new phone's Social Hub – a service that integrates all your social networks into one place.

 

Our idea was Mr Knowitall - a guy who uses the product to know everything about everybody in his social circle.

 

You could add your own Facebook friends into the video and follow an interactive social media timeline that narrated the backstory.

 

Over 200,000 visitors to the campaign in Australia and thousands more abroad.

  • Gold for microsite at John Caples Awards
  • 2 Bronzes in AdFest Awards (best use online video + integrated cyber campaigns)

 

 

CAMPAIGN OVERVIEW PDF

 

 

 

 

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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