LOVEHONEY : NOT A SEX TOY

What do you do when you can't use a sex toy to get off? You get creative.

Which gave us an idea. We weren't allowed to show Lovehoney's toys in outdoor because of advertising rules, but we could show the very things people use instead of them (thanks to some consumer research across Europe on the most popular substitutes).

It was the perfect idea for Lovehoney's mission of normalising sexual wellness conversations and has been very well received in press AND made ad of the day by the DRUM.