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PACK MORE IN

For the first time in 16 years Original Source wanted to advertise on TV.

We presented numerous ideas based on the brand’s #packmorein positioning, including people falling through fruit, floating bubbles and confused Italian lemon farmers, but the one that made it was probably the simplest; packing more into the screen.

Our brief for a director was to find someone who could create the bastard child of a phrenetic brand ad and a music video.

Jonathan Irwin, from Joyrider films was the perfect Director & VFX specialist for the job.