For the first time in 16 years Original Source wanted to advertise on TV.
We presented numerous ideas based on the brand’s #packmorein positioning, including people falling through fruit, floating bubbles and confused Italian lemon farmers, but the one that was bought was probably the simplest; packing more into the screen.
Our brief for a director was to find someone who could create the bastard child of a phrenetic brand ad and a music video.
The budget was tight, but Director & VFX specialist Jonathan Irwin managed to pack in the goods and the brand reached its 20% value growth target as a result of the campaign.