Overstock.com were facing an identity crisis - people were assuming they just sold overstock items when really they sell quality products for your home.


Getting judged on your name sucks, so that became my idea.


I created scenarios where everyday people were getting judged on their names and had fun writing ridiculous names like Cynthia McFaceCheese and Jeramiah Pillockwaffle.


Then, as this was a freelance job, I sent all my scripts off, and hoped some would get made. They did!


• The ads ran on national TV (US)

• 2 million views across YouTube

• High direct response

• Out-performed competitor creative in sentimental metrics

• Improved purchasing consideration