WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

PHILIPS HUE :
LIGHTING HAS CHANGED

Philips were launching hue, their smart LED lighting that can be programmed to wake you up, act as soft security, react to the weather or whatever you want, really. 

 

Our idea poked fun at the common light bulb. Everything else in our homes has rapidly modernised over the years, why is our lighting still based on 19th century technology?

 

The main film reached 2 million views on YouTube.

 

Sales spiked considerably during our campaign.

 

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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