PHILIPS HUE :
LIGHTING HAS CHANGED
Philips hue is a smart lighting system that combines brilliant LED light with intuitive technology.
It has redefined the way people use lighting. Now lighting can wake you up, act as your home security, improve your mood or change colour when it's raining outside.
If everything else in our homes has rapidly modernised over the years, why is our lighting still based on 19th century technology?
We created a film for online and TV across europe that asks the viewer "How Many Years to Change a Light Bulb?"
We also created OOH and online media.
The main film has almost 2 million hits on YouTube.
Sales of the product spiked considerably during our campaign.