WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

PHILIPS HUE :
LIGHTING HAS CHANGED

Philips hue is a smart lighting system that combines brilliant LED light with intuitive technology.

 

It has redefined the way people use lighting. Now lighting can wake you up, act as your home security, improve your mood or change colour when it's raining outside.

 

THE IDEA

If everything else in our homes has rapidly modernised over the years, why is our lighting still based on 19th century technology?

 

We created a film for online and TV across europe that asks the viewer "How Many Years to Change a Light Bulb?"

 

We also created OOH and online media.

 

 

 

The main film has almost 2 million hits on YouTube.

 

Sales of the product spiked considerably during our campaign.

 

 

 

 

 

 

 

My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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