Philips were launching hue, their smart LED lighting that can be programmed to wake you up, act as soft security, react to the weather or whatever you want, really.
Our idea poked fun at the common light bulb. Everything else in our homes has rapidly modernised over the years, why is our lighting still based on 19th century technology?
The main film reached 2 million views on YouTube.
Sales spiked considerably during our campaign.