Shell Lubricants keep the wheels turning for every major industry (see what I did there). However, their category was getting commoditised, with competitors undercutting them with inferior products.
They called a pitch, to help position them as the supplier who works side by side with customers, providing them with the expertise and knowledge they need to achieve their ambitions.
Our idea “Together, anything is possible” won the pitch.
Within a wider campaign, we created the ‘Power of Partnerships’ films for key markets, shot with director Stuart Douglas.
Each film tells the story of an unsung hero who has helped someone famous succeed at their profession. The films are tailored to their markets; cricket in India, and basketball in the US.