We created a global TV campaign for Samsung’s first Triple Camera phone with an Ultra Wide-angle lens. This allows you to see as wide as the human eye with a 120-degree field of view, so our idea was to show moments where the Ultra Wide shot reveals something weird or wonderful that the user was missing in standard frame.
After coming up with 154 ideas for scenarios, our scenes were whittled down to four. (I'm still sore that my grizzly bear scene got cut).
Despite the crazy approval process, a maverick director who went rogue on the shoot in Vietnam and a production deadline that made our first TV producer quit, the client loved the ad.