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YOUR DEPRESSION DOESN'T WANT YOU TO TALK

In 2017 I started working on an idea to help people who struggle with depression. We believed in doing something good for the issue, so we piled through ideas until one felt right, then found a client: charity SANE, who run one of the UK's most active mental health crisis phone lines.

 

Research shows that talking about your depression is often the way to defeat it. But the problem is, depression stops you talking. Our idea brought this struggle to life.

 

The campaign ran across national cinema, outdoor and online through social channels.

 

Many people responded to it, with sufferers acknowledging how accurate our depiction of the struggle was.

 

Best of all, the campaign got people talking about their depression, and calls to SANE’s helpline increased by 40%.

 

Results:

  • One Show Bronze Social & Influencer
  • D&AD Shortlist Sound Design & Use of Music
  • Creative Circle Bronze 2019 Best Use of Social
  • APA Collection 2018 Winner
  • Creativepool Bronze & People's Choice for Social
  • LIA Awards Shortlist 2018 Music & Sound Design
  • British Arrows Shortlists for Director and Sound
  • Hot shot of the month on Shots.net
  • Pick of the Day on Dave Reviews
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