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YOUR DEPRESSION DOESN'T WANT YOU TO TALK

Research shows that talking about your depression is often the way to defeat it. But the problem is, depression stops you talking.

 

This was a proactive campaign I created for charity SANE which ran across national cinema, outdoor and social. The film was shot by the talented Youness Benali.

 

Many people responded to it on social, acknowledging how accurate the depiction of the struggle was. Calls to SANE’s helpline increased by 40%.

 

 

 

  • One Show Bronze Social & Influencer
  • D&AD Shortlist Sound Design & Use of Music
  • Creative Circle Bronze 2019 Best Use of Social
  • Campaigns for Good Shortlist - Best Use of Digi/Social
  • APA Collection 2018 Winner
  • Creativepool Bronze & People's Choice for Social
  • LIA Awards Shortlist 2018 Music & Sound Design
  • British Arrows Shortlists for Director and Sound
  • Hot shot of the month on Shots.net
  • Pick of the Day on Dave Reviews
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    sane