WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

STAYING AHEAD SERIES

Shell were launching their V-Power Nitro+ performance fuels under the new positioning "Stay ahead of threats to engine performance".

 

Our idea was to find exceptional drivers whose work relies on their vehicle's performance to such a degree that staying ahead of engine threats makes the difference between life and death.

 

Shot with award-winning Director and DoP Ivan Bird on location in Vancouver.

 

An online destination allowed users to watch videos then switch to inside a CGI engine during each drive.

 

 

 

 

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My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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