WORKOTHER STUFFMATT WESTON RULESCONTACT MOI

matt_weston

STAYING AHEAD SERIES

Shell was launching a new campaign for its V-Power Nitro+ performance fuels.

Our challenge was to communicate "Stay ahead of threats to engine performance" to keen drivers across the globe.

 

THE IDEA

Our idea was to find exceptional drivers whose work relies on their vehicle's performance to such a degree that staying ahead of engine threats makes the difference between life and death.

 

We collaborated closely with award-winning Director and DoP Ivan Bird to develop their stories, then filmed on location in Vancouver.

 

We were proud to create something so emotive that added viability to the product.

 

 

The campaign also included an online destination that allowed users to watch videos and flick to a CGI 'engine view' to see what was going on in each driver's engine during the films.

 

 

 

 

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My name is Matt Weston and I am an integrated advertising copywriter. I have worked at DRAFT FCB, M&C Saatchi, SOAP Creative and BBDO in digital, tv, radio, outdoor and retail advertising. I also have experience in web design and digital strategy. I love to write funny scripts, radio and cartoons. I have worked in both Sydney, Paris, Los Angeles and London. Email me at matt@westoncreative.net
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