STAYING AHEAD SERIES
Shell was launching a new campaign for its V-Power Nitro+ performance fuels.
Our challenge was to communicate "Stay ahead of threats to engine performance" to keen drivers across the globe.
Our idea was to find exceptional drivers whose work relies on their vehicle's performance to such a degree that staying ahead of engine threats makes the difference between life and death.
We collaborated closely with award-winning Director and DoP Ivan Bird to develop their stories, then filmed on location in Vancouver.
We were proud to create something so emotive that added viability to the product.
The campaign also included an online destination that allowed users to watch videos and flick to a CGI 'engine view' to see what was going on in each driver's engine during the films.