WITHOUT .COM SOMETHING'S MISSING

US company Verisign are responsible for the world's most recognisable domains, resold by the likes of Namecheap and GoDaddy.

They wanted to remind small businesses worldwide of how important having a .com domain is to ensure your business is seen as trusted, credible and reliable.

Our fun idea showed businesses that were missing something fundamental, dramatising that without .com, something's missing.

The films were shot with director Brad Lubin from MindsEye and the campaign also ran across social, digital and outdoor.